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How To Successfully Build An Email List For Your Business

business success business tips e-commerce store email marketing entrepreneur online business online shopping online store purpose to profit scale your business small business start a business successful business Dec 14, 2021
email marketing for small business

Are you looking to grow your online business? If so, then you need to start building an email list. An email list is one of the most effective ways to grow your business, and it's a mistake to ignore it. In this guide, we will teach you how to build an email list for your online business. We will cover everything from choosing the right email marketing service to setting up your first opt-in form. So whether you're just starting out or you're looking to take your business to the next level, this guide is for you!

First let's talk a little bit about what email marketing is and why it's important. Email marketing is the process of building a list of email subscribers who have given you permission to contact them. It's important because it allows you to stay in touch with your audience, promote your products and services, and build relationships.

There are a few different ways to grow your email list. The first way is to buy email addresses. This is not recommended because it can be very expensive and it's not guaranteed that those email addresses will be high quality. The second way is to rent email lists. This means that you will pay a company for access to their email list. Again, this is not recommended because you don't know how good the quality of the list will be. The third way, and the one we recommend, is to grow your email list organically. This means that you will build your email list yourself by getting people to sign up.

The best way to get people to sign up for your email list is to offer them something in exchange. This is called an opt-in incentive. An opt-in incentive is something that you give away for free in exchange for someone's email address. It can be anything from a PDF guide to a discount code. The important thing is that it's something that your audience will find valuable.

You can have your opt in as a part of your website and you can also choose to run ads with your opt in in order to increase leads. To do this successfully, you'll want to create an "ideal audience" for your ad campaign. You will do this on Facebook Ads Manager. Once you have your ideal audience, you'll need to create an ad that speaks to them. This ad should compel people to sign up for your email list in order to get the freebie. Over time, you will continue to test and adjust the ad by looking at your analytics, and before you know it, you'll have quite an impressive amount of new leads.

Now let's talk about how to set up an opt-in form on your website. There are a few different ways to do this, but we recommend using a tool called Kajabi. Kajabi is an all in one business and marketing platform that makes it easy to create opt-in forms. It also includes a built-in email marketing service, which makes it easy to send out email newsletters and track the results.

The first step is to create an account with Kajabi. Then you will need to create a new landing page. A landing page is simply a web page where people can sign up for your email list. Next, you will need to add an opt-in form to your landing page. This can be done by clicking on the "Forms" tab and then selecting "Add New Form."

After you've customized your opt-in form, it's time to add it to your website. This can be done by adding the landing page you've created as a tab on your Kajabi website. If you're not sure how to do this, don't worry! Kajabi has tons of video content teaching its users how to successfully utilize the platform, or if you prefer, you can also reach out to our team at Life With LeeNor LLC for a free Kajabi consultation.

Once you've got this set up, it's also important to remember to stay consistent with your email marketing. The best way to increase the number of subscribers on your email list is by providing valuable content. When someone subscribes to your email list, they are telling you that they want to hear from you. So make sure that you send them regular emails with helpful content. This will keep them engaged and encourage them to stick around.

Once you built trust with your email list, you can start to send offers for your products or services. But remember, always make sure that the offers are valuable and relevant to your audience. If you send too many irrelevant offers, people will start to unsubscribe from your email list, which is the last thing you want!

You can also choose to segment your email list for better results based on your customers' analytics. This means that you can target specific customers with specific offers, which will increase the chances of them buying from you.

If you are a service based business, creating an email campaign where you "launch" a new product or service is something to consider. A launch campaign is one in which you build up excitement for whatever you are selling by first providing value and proving your expertise. Your end goal is to show your ideal client that what you have to offer is exactly what they need so that by the time you launch, you will have many interested leads.

If you follow these steps, you'll be well on your way to building a successful email list for your online business. Just remember to be consistent, provide value, and segment your email list for the best results. Good luck!

Do you have any other questions about email lists or online marketing? Let us know in the comments below! And if you found this post helpful, please share it with your friends!


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